The Economist

April 13, 2007 on 1:02 pm | In Business | No Comments

The Economist must be the only “business” magazine that a sane person who isn’t a director of a FTSE 100 company can read. It is actually slightly unfair to call it a “business” magazine. About 30% of the weekly content is business news and economics issues, about 60% is world affairs, and about 10% is dedicated to its superb science and technology section. Normally most business magazines just contain finance related information, but through this you get a scoop of everything!

The Economist has mastered the skill of breaking very difficult issues down into comprehensible articles (or sometimes, just admitting that it can’t, usually in the science section). Whilst showing a preference for UK issues, it gives truly global coverage (does any other news magazine devote remotely as much time to central Africa or the Caribbean?). And best of all it is written in an engaging and readable style.

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