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Magazines

Magazines fall into two broad categories: consumer magazines and business magazines. In are available in the whole of the country in which they are published, some are specific to a Many business magazines are available only, or predominantly, on subscription. In some cases these subscriptions are available to any person prepared to pay; in others, free subscriptions are available to readers who meet a set of criteria established by the publisher. This practice, known as controlled circulation, is intended to guarantee to advertisers that the readership is relevant to their needs. Very often the two models, of paid-for subscriptions and controlled circulation, are mixed. Advertising is also an important source of revenue for business magazines.

Magazines are typically published weekly, biweekly, monthly, bimonthly or quarterly, with a date on the cover that is later than the date it is actually published. They are often printed in color on coated paper, and are bound with a soft cover. Current magazines are generally available at bookstores and newsstands, while subscribers can receive them in the mail.